Facebook is one of the highly used social media marketing platforms these days. It helps in connecting with friends and family and now people have started promoting their business through Facebook advertisements or social media marketing and earning quite well.
Facebook is an American company founded by Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz, and Chris Hughes in 2004. On September 26, 2006, was opened for everyone, who is above the age of 13 with a valid Email id.
Meanwhile, at that time Orkut, which was the part of Google was quite common among the youngster. But soon Facebook took over the market and Orkut faced the downfall. The downfall was so devastating, which results on June 30, 2014, Google announced the last date of Orkut to be September 30, 2014.
Facebook grab the market in no time because of its unique features and secured interface. The company’s headquarters is located in Menlo Park, California. As the business and customer base started growing, Facebook started opening its offices in different countries. In India, its Head office is in Bandra Kurla Complex, Mumbai.
Facebook keeps on experimenting with the interface. This leads to many changes, some are good some not so welcoming. Facebook business brought changes in the social media marketing strategies, or one can say it gives birth to social media marketing.
How Facebook helps businesses in Social Media Marketing?
Organic Social Media Marketing on Facebook
Organic Facebook marketing means the unpaid version of marketing to attract the target audience through business pages, posts & groups. Here your creativity can do wonders, by a timely and properly managed page build your brand awareness among your relevant customers. Social media marketing these days is a need of any marketing strategies. It is advisable to maintain a social media calendar for an organized branding strategy.
What is Facebook Ad Campaign or Paid Advertising?
The Facebook ad campaign is a part of Search Engine Marketing here the only difference from social media marketing is this is a paid version of marketing on Facebook. Facebook paid ads are just a part of Search engine marketing, it holds a vast number of the platform underneath.
On Facebook to create a proper ad campaign you need to have a piece of proper knowledge about the business page of the Facebook business manager.
If Facebook Personal Profile is the skin of the body, Facebook Business Manager is the bone that is normally not visible but plays a very important part, Facebook is the most commonly used social media marketing platform, but only a digital marketer or people interested in Digital Marketing or the field of marketing knows about Facebook Business Manager.
To create a business manager account, you don’t need a separate login id password, one can easily log in with the same Id as of their login credentials.
For a clear picture, I will show you the Step by Step process of www.business.facebook.com
Every Facebook ad campaign is a combination of 3 parts:
- Campaign
- Ad Set
- Ad
At the campaign level, you define your objective, this means what action you want your targeted audience to take when they see your Ads. Facebook has three objective categories:
- Awareness,
- Consideration, and
- Conversion.
After selecting your Objective, you move to the Ad Set level, here you decide for what you are creating Ads, Budget, how long you want to run the ads its schedule and the most important part of the ad set level is defining the right audience.
Here you select the suitable audience which is right for your organization because you will don’t want to spend your campaign budget on an irrelevant audience. Once you are done with the audience you will move to the Placements.
In placements you will get two options:
- Automatic Placements
- Manual Placements
The business Manager will recommend you to go with the automatic placements, in this Facebook business manager itself will decide where your ads need to be displayed.
But when it comes to manual placement, you can decide where you want your ads to be shown.
The next part is Optimization and Delivery here you do the optimization; you chose the cost control strategies plus the payment method i.e. how you want to be charged.
After you are done with this part, you enter into the creative part you create your final ad. How it will look? what will be the headline? what links to be added? etc. after this, you can publish the ad and it is good to go.
But remember you should be very attentive while making the Facebook Ads Campaign, one should pay attention to all the 3 levels from which choosing the right audience is very important.
Give 60% of your campaign creating time to the Audience part. In the starting, it will take a much longer time but once you will gain experience you will excel in the field.
Advantages of advertising on the various platforms of Facebook
Facebook advertisement or social media marketing is growing so like Facebook, Facebook is spreading its advertising avenues as well i.e.
Instagram creating the boom in Social Media
Instagram is the newcomer in the field of social media marketing, and it simply becomes a vital part of it. It was launched as a picture-sharing platform initially. But, later it was acquired by Facebook in 2012, gradually with frequent changes and adding tremendous new features to it. Instagram has become a perfect branding platform or you can say it is a perfect social media marketing platform for any business. There are more than 1 billion users of Instagram and the number is growing with the increasing pace, in India itself, there are more than 64 million users on Instagram. Statistical evidence proves that there are around 1000 photos uploaded on Instagram every second; and after YouTube, Instagram has the highest number of teen users. Instagram business or Instagram marketing has become a key to the social media marketing strategies.
Evolution of WhatsApp from messaging platform to Business platform
WhatsApp launched in February 2009, as a messaging app. Till 2020 there are around 2 billion users across the world, this app is available in more than 180 countries and it deals in 60 languages, this fact can itself give you a zest that how beneficial it can be for your business to use this app for your social media marketing.
Facebook acquired WhatsApp in February 2014, after which many new features were introduced to this app. This app allows you to not only communicate via text messages but also voice and video calls are a handy feature.
In 2018 WhatsApp introduced WhatsApp business to the world and gave business communication a different face. It also becomes a part of social media marketing. Small scale or home businesses are growing on WhatsApp now this is not just a messaging app but also an important social media marketing platform for small scale and home-based business.
We at ascendIT Consulting is an emerging partner for Digital Transformation. Our unique & autonomous business model makes us different from other players in the industry. Our objective is to provide one of the best experiences to customers. We believe in true collaboration between business & technology to innovate a solution tailored for your specific need. We offer a full range of all Digital Transformation services under one roof.
Ritu Gupta started her career as a Manager project with Shri Vishwakarma (E.S.) Industries Pvt. Ltd. After completing her MBA in Marketing & Finance. She is having experience working with an NGO and Android App development start-up in Mumbai.
She is a certified Digital Marketing professional and a freelancer, and as a digital marketer, she has experience in creating creative for social media and writing SEO-friendly content. Ritu creates content for websites and writes informative articles for different blog-sharing websites.
Ritu Completed her Master’s in Business Administration from ICFAI University, Dehradun, and her Bachelor’s in Commerce from MDSU, Ajmer. She got certified as a Digital Marketing Professional from MCTA, Mumbai.
Ritu is Senior Consultant at ascendIT Consulting focused on driving Social Media Management & Marketing activities for our esteemed customers!