Pay-Per-Click (PPC)
Increase your visibility through online advertising within controlled budgets!
PPC stands for Pay-Per-Click, also known as Paid Advertising or Search Engine Marketing or Social Media Marketing or Paid Search Marketing.
It is an online advertising model in which advertisers pay each time a user clicks on one of their ads published online on search engines or social media. These ads appear when people search for things online using a search engine or social media; like Google, Facebook, Twitter – especially when they are performing commercial searches, meaning that they’re looking for something to buy. In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click”.
In order for ads to appear alongside the results on a search engine or on social media (commonly referred to as a Search Engine Results Page), advertisers cannot simply pay more to ensure that their ads appear more prominently than their competitor’s ads. Instead, ads are subject to what is known as the Ad Auction, an entirely automated process that Google and other major search engines use to determine the relevance and validity of advertisements that appear on their SERPs.
As its name implies, the Ad Auction is a bidding system. This means that advertisers must bid on the terms they want to “trigger,” or display, their ads. These terms are known as keywords. At the moment the user submits their search query, the search engine performs the complex algorithmic calculations that the Ad Auction is based upon. This determines which ads are displayed, in which order, and by which advertiser. Since you have to pay for each click on your ads, it’s imperative to only bid on keywords that are relevant to your business, so you can be sure to get ROI from your ad spend.
Our PPC experts demystify pay-per-click advertising management and allow you to focus on what really matters – growing your business and helping your customers.
Key Ingredients of PPC
Cost Effective
Only pay when a user actually reaches your website, a Value for Money.
Targeted
Choose your audience based on demographics like location, language and device.
Measurable
Campaigns can be set to effectively measure the return to investment (ROI).
Customisable
Make improvements & adjustments while running the advertising campaigns.
Quick & Fast
The advertising campaigns ideally should start to show quick results almost immediately.
Time Management
Ad campaigns needs dedicated time to manage & optimize them for best results
PPC Packages
Google Ads
Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business while they’re searching for products and services like the ones you offer. Google is the most used search engine, receiving 3.5 billion search queries a day. Google is a resource used by people around the world to ask questions that are answered with a combination of paid advertisements and organic results.
With Google Ads, you can boost your website traffic, receive more phone calls, and increase your in-store visits. It’s no secret that, these days, the stronger and more focused your paid campaigns are, the more clicks you generate — leading to a greater probability of obtaining new customers. This is why Google Ads has become increasingly popular among businesses across all industries.
Google Ads allows you to create and share well-timed ads among your target audience. This means your business will show up on the search engine results page (SERP) at the moment your ideal customers are looking for products and services like yours via Google Search or Google Maps. This way, you reach your target audience when it makes sense for them to come across your ad.
Our team of experts focus on the following to boost your google ad ranking:
Specific Keyword Terms
Relevance of your Ads with the requested content
High Quality of score for your Ad
Enhance user experience on the landing page
Our team of experts will help you with managing the advertising campaigns while you focus on core of your business!
For custom Google Ads requirements, please reach us here!
Starter
$50*
or 20% of Advertising Budget
up to ₹30,000 ($500)
(whichever is higher) permonth
- CAMPAIGN TYPES
- Search Campaigns
- Display Campaign
- Call Only Campaign
- Dynamic Search Campaign
- Shopping Campaign
- Remarketing Campaign
- YouTube Video Campaign
- AD TYPES
- Text Ads
- Call Ads
- Responsive
- Banner Ads
- Shopping Ads
- Mobile Ads
- Dynamic Search Ads
- Remarketing Ads
- Video Ads
- GOOGLE ADS CONFIGURATION
- Keyword Research
- Ads Creation - 20
- Campaign Count - 3
- AdCopy Development
- Bid Setup
- Remarketing Tags
- Geo Targeting Setup
- Ad Scheduling Setup
- Keyword Optimization
- Conversion Tracking
- Competitor Analysis
- Google Ad Extension Setup
- Ads A/B Testing
- Reporting & Analytics
-
Project Duration
1, 3, 6 & 12 months
Advanced
$150*
or 15% of Advertising Budget
up to ₹1,00,000 / $1500
(whichever is higher) per month
- CAMPAIGN TYPES
- Search Campaigns
- Display Campaign
- Call Only Campaign
- Dynamic Search Campaign
- Shopping Campaign
- Remarketing Campaign
- YouTube Video Campaign
- AD TYPES
- Text Ads
- Call Ads
- Responsive
- Banner Ads
- Shopping Ads
- Mobile Ads
- Dynamic Search Ads
- Remarketing Ads
- Video Ads
- GOOGLE ADS CONFIGURATION
- Keyword Research
- Ads Creation - 50
- Campaign Count - 10
- AdCopy Development
- Bid Setup
- Remarketing Tags
- Geo Targeting Setup
- Ad Scheduling Setup
- Keyword Optimization
- Conversion Tracking
- Competitor Analysis
- Google Ad Extension Setup
- Ads A/B Testing
- Reporting & Analytics
-
Project Duration
1, 3, 6 & 12 months
Premium
$300*
or 12% of Advertising Budget
more than ₹1,00,000 / $1500
(whichever is higher) permonth
- CAMPAIGN TYPES
- Search Campaigns
- Display Campaign
- Call Only Campaign
- Dynamic Search Campaign
- Shopping Campaign
- Remarketing Campaign
- YouTube Video Campaign
- AD TYPES
- Text Ads
- Call Ads
- Responsive
- Banner Ads
- Shopping Ads
- Mobile Ads
- Dynamic Search Ads
- Remarketing Ads
- Video Ads
- GOOGLE ADS CONFIGURATION
- Keyword Research - 300
- Ads Creation - Unlimited
- Campaign Count - 20
- AdCopy Development
- Bid Setup
- Remarketing Tags
- Geo Targeting Setup
- Ad Scheduling Setup
- Keyword Optimization
- Conversion Tracking
- Competitor Analysis
- Google Ad Extension Setup
- Ads A/B Testing
- Reporting & Analytics
-
Project Duration
1, 3, 6 & 12 months
Facebook Ads
Starter
$50*
or 20% of Advertising Budget
up to ₹30,000 ($500)
(whichever is higher) permonth
- CAMPAIGN TYPES
- Search Campaigns
- Display Campaign
- Call Only Campaign
- Dynamic Search Campaign
- Shopping Campaign
- Remarketing Campaign
- Video Campaign
- AD TYPES
- Text Ads
- Call To Action Ads
- Image
- Collection
- Carousel
- Instant Experience
- Lead Generation
- Post Engagement
- Video Ads
- FACEBOOK ADS CONFIGURATION
- Profile Creation / Optimization
- FB Timeline Status Posting - 4 to 5
- Post Sharing in Groups - 4 to 5
- Cover Image Creative
- Targeted Page Likes
- Call To Action Button
- Facebook Review Postings
- Facebook Insight Monitoring
- Facebook Poll Management & Creation
- Bid Setup
- Competitor Analysis
- Reporting & Analytics
-
Project Duration
1, 3, 6 & 12 months
Advanced
$150*
or 15% of Advertising Budget
up to ₹1,00,000 / $1500
(whichever is higher) per month
- CAMPAIGN TYPES
- Search Campaigns
- Display Campaign
- Call Only Campaign
- Dynamic Search Campaign
- Shopping Campaign
- Remarketing Campaign
- Video Campaign
- AD TYPES
- Text Ads
- Call To Action Ads
- Image
- Collection
- Carousel
- Instant Experience
- Lead Generation
- Post Engagement
- Video Ads
- FACEBOOK ADS CONFIGURATION
- Profile Creation / Optimization
- FB Timeline Status Posting - 8 to 10
- Post Sharing in Groups - 8 to 10
- Cover Image Creative
- Targeted Page Likes
- Call To Action Button
- Facebook Review Postings
- Facebook Insight Monitoring
- Facebook Poll Management & Creation
- Bid Setup
- Competitor Analysis
- Reporting & Analytics
-
Project Duration
1, 3, 6 & 12 months
Premium
$300*
or 12% of Advertising Budget
more than ₹1,00,000 / $1500
(whichever is higher) permonth
- CAMPAIGN TYPES
- Search Campaigns
- Display Campaign
- Call Only Campaign
- Dynamic Search Campaign
- Shopping Campaign
- Remarketing Campaign
- Video Campaign
- AD TYPES
- Text Ads
- Call To Action Ads
- Image
- Collection
- Carousel
- Instant Experience
- Lead Generation
- Post Engagement
- Video Ads
- FACEBOOK ADS CONFIGURATION
- Profile Creation / Optimization
- FB Timeline Status Posting - 16 to 20
- Post Sharing in Groups - 16 to 20
- Cover Image Creative
- Targeted Page Likes
- Call To Action Button
- Facebook Review Postings
- Facebook Insight Monitoring
- Facebook Poll Management & Creation
- Bid Setup
- Competitor Analysis
- Reporting & Analytics
-
Project Duration
1, 3, 6 & 12 months
Facebook advertising is an important way to connect with your audience on the world’s largest social network. With more than 2.6 billion people using Facebook every month, and nearly 1.7 billion users every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. The trouble is, with both an investment of time and money on the line, there’s not much room for oversight.
The ever-changing Facebook algorithm can make it a challenge to connect organically with fans. But Facebook’s micro-targeting features allow you to reach your exact target audience. That means Facebook ads can get your message in front of the people who are most likely to want your products or services.
That’s great for your budget, conversion rates, and return on investment. You only pay to reach the most valuable potential customers. It’s important to understand the different Facebook ad types and targeting options before you dive in if you want to get the best results. In this guide, we’ll walk you through everything you need to know, from planning your first ad to developing advanced campaign strategies. Our team of experts can help you focus on your core business & its needs but continue to manage Facebook advertsing for you by:
- Create an account on Facebook Ads manager
- Start creating an ad through Facebook Ads Manager
- Choose an objective
- Choose an Audience
- Set your budget
- Create your Ad
- Monitor Ad & Improve
- Report to client
Repeat All above steps for every campaign.
For custom Facebook Ads requirements, please reach us here!
LinkedIn Ads is a B2B advertising juggernaut, giving you an edge and a chance to connect with audience members who may be more inclined to keep scrolling past when they’re scrolling through their Facebook feeds and see your ad, but who are happy to engage when they’re in a business mindset.
LinkedIn Ads aren’t just for B2B companies, however; B2C companies, nonprofits, universities, and most other types of organizations can also use this ad platform for specific purposes to great success, including to find the right applicant for a job opening.
We offer a range of LinkedIn PPC services, enabling brands to target the ads specifically to their audience and connect with them – leading to better engagement and increased sales. We create multiple ads for each LinkedIn PPC campaign along with the most eye catching headlines, attractive images and strong calls to action so that you get the maximum number of click-through rates and conversions. To get the best out of your budget and deliver ads to a relevant audience, we create ads based on Location, Age, Gender, Job Title, Job Function, Company Name, Company Size, Industry and LinkedIn Group.
Our LinkedIn Advertising experts specializes in helping both B2B and B2C brands in creating effective and optimized ad campaigns to promote their products and services, and target millions of professionals across LinkedIn. We support right from setting up LinkedIn ad campaigns to managing it at regular intervals, ensuring you get optimum return on investment.
For custom LinkedIn Ads requirements, please reach us here!
Starter
$50*
or 20% of Advertising Budget
up to ₹30,000 ($500)
(whichever is higher) permonth
- CAMPAIGN TYPES
- Search Campaigns
- Display Campaign
- Call Only Campaign
- Dynamic Search Campaign
- Shopping Campaign
- Remarketing Campaign
- Video Campaign
- AD TYPES
- Text Ads
- Call To Action Ads
- Image
- Carousel
- Shopping
- Dynamic Search
- Re-engagement
- Video Ads
- LINKEDIN ADS CONFIGURATION
- Profile Creation / Optimization
- Cover Image Creative
- Increase Friend's Network
- LinkedIn Company Page Creation
- LinkedIn Group Page Creation
- LinkedIn Posts Per Month - 10
- LinkedIn Company Profile Content
- Profile Maintenance
- Bid Setup
- Competitor Analysis
- Reporting & Analytics
-
Project Duration
1, 3, 6 & 12 months
Advanced
$150*
or 15% of Advertising Budget
up to ₹1,00,000 / $1500
(whichever is higher) per month
- CAMPAIGN TYPES
- Search Campaigns
- Display Campaign
- Call Only Campaign
- Dynamic Search Campaign
- Shopping Campaign
- Remarketing Campaign
- Video Campaign
- AD TYPES
- Text Ads
- Call To Action Ads
- Image
- Carousel
- Shopping
- Dynamic Search
- Re-engagement
- Video Ads
- LINKEDIN ADS CONFIGURATION
- Profile Creation / Optimization
- Cover Image Creative
- Increase Friend's Network
- LinkedIn Company Page Creation
- LinkedIn Group Page Creation
- LinkedIn Posts Per Month - 18
- LinkedIn Company Profile Content
- Profile Maintenance
- Bid Setup
- Competitor Analysis
- Reporting & Analytics
-
Project Duration
1, 3, 6 & 12 months
Premium
$300*
or 12% of Advertising Budget
more than ₹1,00,000 / $1500
(whichever is higher) permonth
- CAMPAIGN TYPES
- Search Campaigns
- Display Campaign
- Call Only Campaign
- Dynamic Search Campaign
- Shopping Campaign
- Remarketing Campaign
- Video Campaign
- AD TYPES
- Text Ads
- Call To Action Ads
- Image
- Carousel
- Shopping
- Dynamic Search
- Re-engagement
- Video Ads
- LINKEDIN ADS CONFIGURATION
- Profile Creation / Optimization
- Cover Image Creative
- Increase Friend's Network
- LinkedIn Company Page Creation
- LinkedIn Group Page Creation
- LinkedIn Posts Per Month - 25
- LinkedIn Company Profile Content
- Profile Maintenance
- Bid Setup
- Competitor Analysis
- Reporting & Analytics
-
Project Duration
1, 3, 6 & 12 months
Starter
$50*
or 20% of Advertising Budget
up to ₹30,000 ($500)
(whichever is higher) permonth
- CAMPAIGN TYPES
- Search Campaigns
- Display Campaign
- Call Only Campaign
- Dynamic Search Campaign
- Shopping Campaign
- Remarketing Campaign
- Video Campaign
- AD TYPES
- Text Ads
- Stories
- Image
- Carousel
- Collection
- Shopping
- Ads in Explore
- Re-marketing
- Video Ads
- INSTAGRAM ADS CONFIGURATION
- Profile Creation / Optimization
- Create Custom Business URL
- Increase Followers
- Instagram Posts Per Month - 10
- Profile Maintenance
- Bid Setup
- Competitor Analysis
- Reporting & Analytics
-
Project Duration
1, 3, 6 & 12 months
Advanced
$150*
or 15% of Advertising Budget
up to ₹1,00,000 / $1500
(whichever is higher) per month
- CAMPAIGN TYPES
- Search Campaigns
- Display Campaign
- Call Only Campaign
- Dynamic Search Campaign
- Shopping Campaign
- Remarketing Campaign
- Video Campaign
- AD TYPES
- Text Ads
- Stories
- Image
- Carousel
- Collection
- Shopping
- Ads in Explore
- Re-marketing
- Video Ads
- INSTAGRAM ADS CONFIGURATION
- Profile Creation / Optimization
- Create Custom Business URL
- Increase Followers
- Instagram Posts Per Month - 18
- Profile Maintenance
- Bid Setup
- Competitor Analysis
- Reporting & Analytics
-
Project Duration
1, 3, 6 & 12 months
Premium
$300*
or 12% of Advertising Budget
more than ₹1,00,000 / $1500
(whichever is higher) permonth
- CAMPAIGN TYPES
- Search Campaigns
- Display Campaign
- Call Only Campaign
- Dynamic Search Campaign
- Shopping Campaign
- Remarketing Campaign
- Video Campaign
- AD TYPES
- Text Ads
- Stories
- Image
- Carousel
- Collection
- Shopping
- Ads in Explore
- Re-marketing
- Video Ads
- INSTAGRAM ADS CONFIGURATION
- Profile Creation / Optimization
- Create Custom Business URL
- Increase Followers
- Instagram Posts Per Month - 25
- Profile Maintenance
- Bid Setup
- Competitor Analysis
- Reporting & Analytics
-
Project Duration
1, 3, 6 & 12 months
Instagram has been gaining lot of popularity in the recent past; this makes it evident for businesses to advertise services and products online to the broadest audiences on Instagram. The content creation plays a vital role to attract & retain customers; and we cannot discount to understand various aspects of our customers’ profile like vision, mission, values, products, services and achievements.
Instagram Optimization approach has following steps:
- Identify and understand buyer journey
- Plan content for each phase of buyer journey
- Develop content as per content strategy
- Share quality and relevant content to prospective customers
- Keep prospective customer continuously engaged
- Ensure that prospective customers will see benefit and they become interested
Our team of experts adopt white hat techniques to ensure organic Instagram followers grow for our customers. Choice of appropriate industry segment, companies and key decision maker personnel in prospective companies will be made. By using correct content strategy valuable prospective customers will be made as Instagram followers.
For custom Instagram SMO requirements, please reach us here!
Twitter Ads
Twitter Ads is one of the newer players among pay per click advertising options. The microblogging platform is a bustle of conversation and information with millions of tweets sent every day. Their PAY PER CLICK rates are excellent for marketing on a budget.
Twitter ad campaigns are designed to:
- Increase your following.
- Improve awareness of your brand.
- Boost traffic to your website.
- Encourage conversations about your products or services.
Targeting audiences is not as accurate as it is with networks like Facebook and LinkedIn. This means you’ll need to cast a wider net in working to capture your specific audience. You can target based on broad categories such as gender, language, device and location. It facilitates more specific targeting through interests and tweet content, too.
Twitter Ads also allows you to tailor messages to curated lists of users. For example, you might target users who have retweeted you, visited your website or interacted with your apps. From there, you can develop lists of influencers and users who will help amplify your message through word of mouth.
We’ll guide you through the entire process, from selecting your target audience and devising your pay per click budget to monitoring campaign success. As with other pay per click advertising strategies, maximizing your return on investment requires continuous monitoring. Our experienced team takes care of this and report the results to you, too.
For custom Twitter Ads requirements, please reach us here!
Starter
$50*
or 20% of Advertising Budget
up to ₹30,000 ($500)
(whichever is higher) permonth
- CAMPAIGN TYPES
- Search Campaigns
- Display Campaign
- Call Only Campaign
- Dynamic Search Campaign
- Shopping Campaign
- Remarketing Campaign
- Video Campaign
- AD TYPES
- Website Clicks
- Engagement
- Pre-roll Views
- App Installs
- Followers
- Re-engagements
- Video Ads
- TWITTER ADS CONFIGURATION
- Profile Creation / Optimization
- Tweets Posting - 10
- Targeted Twitter Followers Increase
- Retweets
- Cover & Background Image
- Bid Setup
- Competitor Analysis
- Reporting & Analytics
-
Project Duration
1, 3, 6 & 12 months
Advanced
$150*
or 15% of Advertising Budget
up to ₹1,00,000 / $1500
(whichever is higher) per month
- CAMPAIGN TYPES
- Search Campaigns
- Display Campaign
- Call Only Campaign
- Dynamic Search Campaign
- Shopping Campaign
- Remarketing Campaign
- Video Campaign
- AD TYPES
- Website Clicks
- Engagement
- Pre-roll Views
- App Installs
- Followers
- Re-engagements
- Video Ads
- TWITTER ADS CONFIGURATION
- Profile Creation / Optimization
- Tweets Posting - 18
- Targeted Twitter Followers Increase
- Retweets
- Cover & Background Image
- Bid Setup
- Competitor Analysis
- Reporting & Analytics
- Project Commitment Options - 1, 3 ,6 or 12 Months
Premium
$300*
or 12% of Advertising Budget
more than ₹1,00,000 / $1500
(whichever is higher) permonth
- CAMPAIGN TYPES
- Search Campaigns
- Display Campaign
- Call Only Campaign
- Dynamic Search Campaign
- Shopping Campaign
- Remarketing Campaign
- Video Campaign
- AD TYPES
- Website Clicks
- Engagement
- Pre-roll Views
- App Installs
- Followers
- Re-engagements
- Video Ads
- TWITTER ADS CONFIGURATION
- Profile Creation / Optimization
- Tweets Posting - 25
- Targeted Twitter Followers Increase
- Retweets
- Cover & Background Image
- Bid Setup
- Competitor Analysis
- Reporting & Analytics
-
Project Duration
1, 3, 6 & 12 months
YouTube
Starter
$50*
or 20% of Advertising Budget
up to ₹30,000 ($500)
(whichever is higher) permonth
- CAMPAIGN TYPES
- Search Campaigns
- Display Campaign
- Call Only Campaign
- Dynamic Search Campaign
- Shopping Campaign
- Remarketing Campaign
- Video Campaign
- AD TYPES
- Ad Video - Provided by Client
- Skippable In-Stream Ads
- Non-Skippable In-Stream Ads
- Video Discovery Ads
- Bumper Ads
- Outstream Ads
- Masthead Ads
- YOUTUBE ADS CONFIGURATION
- Channel Creation / Optimization
- Cover & Background Image
- Video Posting
- Increase Subscribers & Watch Hours
- Moderate Comments
- Bid Setup
- Competitor Analysis
- Reporting & Analytics
-
Project Duration
1, 3, 6 & 12 months
Advanced
$150*
or 15% of Advertising Budget
up to ₹1,00,000 / $1500
(whichever is higher) per month
- CAMPAIGN TYPES
- Search Campaigns
- Display Campaign
- Call Only Campaign
- Dynamic Search Campaign
- Shopping Campaign
- Remarketing Campaign
- Video Campaign
- AD TYPES
- Ad Video - Provided by Client
- Skippable In-Stream Ads
- Non-Skippable In-Stream Ads
- Video Discovery Ads
- Bumper Ads
- Outstream Ads
- Masthead Ads
- YOUTUBE ADS CONFIGURATION
- Channel Creation / Optimization
- Cover & Background Image
- Video Posting
- Increase Subscribers & Watch Hours
- Moderate Comments
- Bid Setup
- Competitor Analysis
- Reporting & Analytics
-
Project Duration
1, 3, 6 & 12 months
Premium
$300*
or 12% of Advertising Budget
more than ₹1,00,000 / $1500
(whichever is higher) permonth
- CAMPAIGN TYPES
- Search Campaigns
- Display Campaign
- Call Only Campaign
- Dynamic Search Campaign
- Shopping Campaign
- Remarketing Campaign
- Video Campaign
- AD TYPES
- Ad Video - Provided by Client
- Skippable In-Stream Ads
- Non-Skippable In-Stream Ads
- Video Discovery Ads
- Bumper Ads
- Outstream Ads
- Masthead Ads
- YOUTUBE ADS CONFIGURATION
- Channel Creation / Optimization
- Cover & Background Image
- Video Posting
- Increase Subscribers & Watch Hours
- Moderate Comments
- Bid Setup
- Competitor Analysis
- Reporting & Analytics
-
Project Duration
1, 3, 6 & 12 months
Video is continuously trending to grow as a great way to ensure visibility online and to provide web users with useful and engaging content. It is also an increasingly competitive medium.
YouTube commands 1.3 billion active users who make up to one-third of all the internet users. On average, these users view 5 billion videos on a daily basis. The number is not expected to slow down in the near future.
The large market on YouTube provides you with a wide range of audience to showcase your products and convince them to buy. The stiff competition should not discourage you. Make sure that you provide unique and original content to stand out from the crowd and keep your viewers hooked to your content.
YouTube PPC ads provide you with many targeting options to choose from. These include targets such as:
• Topic- This refers to the subject of your video ad.
• Demographics-Which includes the age and sex of the audience.
• Key phrases-This refers to the specific keywords related to the ad for easy searching.
• Category-This is what interest the audience.
Conducting a user targeted campaign reduces the cost of the campaign, thereby giving you maximum returns on your investment. Choose an ad type that will help you to achieve your campaign goal using minimum effort and resources. Video marketing is the current big thing in the recent times and you should not be left behind in this goldmine.
We have a team of dedicated and experienced staff that will help you create the best YouTube ad content for maximum traffic creation and lead generation for your business.