Pay Per Click (PPC) Facebook Ads Starter Pack
Facebook advertising is an important way to connect with your audience on the world’s largest social network. With more than 2.6 billion people using Facebook every month, and nearly 1.7 billion users every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. The trouble is, with both an investment of time and money on the line, there’s not much room for oversight.
The ever-changing Facebook algorithm can make it a challenge to connect organically with fans. But Facebook’s micro-targeting features allow you to reach your exact target audience. That means Facebook ads can get your message in front of the people who are most likely to want your products or services.
That’s great for your budget, conversion rates, and return on investment. You only pay to reach the most valuable potential customers. It’s important to understand the different Facebook ad types and targeting options before you dive in if you want to get the best results. In this guide, we’ll walk you through everything you need to know, from planning your first ad to developing advanced campaign strategies. Our team of experts can help you focus on your core business & its needs but continue to manage Facebook advertsing for you by:
- Create an account on Facebook Ads manager
- Start creating an ad through Facebook Ads Manager
- Choose an objective
- Choose an Audience
- Set your budget
- Create your Ad
- Monitor Ad & Improve
- Report to client
Repeat All above steps for every campaign.
Highlights:
- Cost Effective
- Targeted
- Measurable
- Customizable
- Quick & Fast
- Time Management
Features:
CAMPAIGN TYPES
- Search Campaigns
- Display Campaign
- Call Only Campaign
AD TYPES
- Text Ads
- Call To Action Ads
- Image
FACEBOOK ADS CONFIGURATION
- Profile Creation / Optimization
- FB Timeline Status Posting – 4 to 5
- Post Sharing in Groups – 4 to 5
- Cover Image Creative
- Targeted Page Likes
- Call To Action Button
- Facebook Insight Monitoring
- Facebook Poll Management & Creation
- Bid Setup
- Competitor Analysis
- Reporting & Analytics
PPC stands for Pay-Per-Click, also known as Paid Advertising or Search Engine Marketing or Social Media Marketing or Paid Search Marketing.
It is an online advertising model in which advertisers pay each time a user clicks on one of their ads published online on search engines or social media. These ads appear when people search for things online using a search engine or social media; like Google, Facebook, Twitter – especially when they are performing commercial searches, meaning that they’re looking for something to buy. In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click”.
In order for ads to appear alongside the results on a search engine or on social media (commonly referred to as a Search Engine Results Page), advertisers cannot simply pay more to ensure that their ads appear more prominently than their competitor’s ads. Instead, ads are subject to what is known as the Ad Auction, an entirely automated process that Google and other major search engines use to determine the relevance and validity of advertisements that appear on their SERPs.
As its name implies, the Ad Auction is a bidding system. This means that advertisers must bid on the terms they want to “trigger,” or display, their ads. These terms are known as keywords. At the moment the user submits their search query, the search engine performs the complex algorithmic calculations that the Ad Auction is based upon. This determines which ads are displayed, in which order, and by which advertiser. Since you have to pay for each click on your ads, it’s imperative to only bid on keywords that are relevant to your business, so you can be sure to get ROI from your ad spend.
Our PPC experts demystify pay-per-click advertising management and allow you to focus on what really matters – growing your business and helping your customers.
Pay Per Click (PPC) Facebook Ads Starter Pack
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