Pay Per Click (PPC) YouTube Ads Starter Pack
Video is continuously trending to grow as a great way to ensure visibility online and to provide web users with useful and engaging content. It is also an increasingly competitive medium.
YouTube commands 1.3 billion active users who make up to one-third of all the internet users. On average, these users view 5 billion videos on a daily basis. The number is not expected to slow down in the near future.
The large market on YouTube provides you with a wide range of audience to showcase your products and convince them to buy. The stiff competition should not discourage you. Make sure that you provide unique and original content to stand out from the crowd and keep your viewers hooked to your content.
YouTube PPC ads provide you with many targeting options to choose from. These include targets such as:
• Topic- This refers to the subject of your video ad.
• Demographics-Which includes the age and sex of the audience.
• Key phrases-This refers to the specific keywords related to the ad for easy searching.
• Category-This is what interest the audience.
Conducting a user targeted campaign reduces the cost of the campaign, thereby giving you maximum returns on your investment. Choose an ad type that will help you to achieve your campaign goal using minimum effort and resources. Video marketing is the current big thing in the recent times and you should not be left behind in this goldmine.
We have a team of dedicated and experienced staff that will help you create the best YouTube ad content for maximum traffic creation and lead generation for your business.
Highlights:
- Cost Effective
- Targeted
- Measurable
- Customizable
- Quick & Fast
- Time Management
Features:
CAMPAIGN TYPES
- Search Campaigns
- Display Campaign
- Call Only Campaign
- Video Campaign
AD TYPES
- Ad Video – Provided by Client
- Skippable In-Stream Ads
YOUTUBE ADS CONFIGURATION
- Channel Creation / Optimization
- Cover & Background Image
- Video Posting
- Increase Subscribers & Watch Hours
- Moderate Comments
- Bid Setup
- Competitor Analysis
- Reporting & Analytics
PPC stands for Pay-Per-Click, also known as Paid Advertising or Search Engine Marketing or Social Media Marketing or Paid Search Marketing.
It is an online advertising model in which advertisers pay each time a user clicks on one of their ads published online on search engines or social media. These ads appear when people search for things online using a search engine or social media; like Google, Facebook, Twitter – especially when they are performing commercial searches, meaning that they’re looking for something to buy. In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click”.
In order for ads to appear alongside the results on a search engine or on social media (commonly referred to as a Search Engine Results Page), advertisers cannot simply pay more to ensure that their ads appear more prominently than their competitor’s ads. Instead, ads are subject to what is known as the Ad Auction, an entirely automated process that Google and other major search engines use to determine the relevance and validity of advertisements that appear on their SERPs.
As its name implies, the Ad Auction is a bidding system. This means that advertisers must bid on the terms they want to “trigger,” or display, their ads. These terms are known as keywords. At the moment the user submits their search query, the search engine performs the complex algorithmic calculations that the Ad Auction is based upon. This determines which ads are displayed, in which order, and by which advertiser. Since you have to pay for each click on your ads, it’s imperative to only bid on keywords that are relevant to your business, so you can be sure to get ROI from your ad spend.
Our PPC experts demystify pay-per-click advertising management and allow you to focus on what really matters – growing your business and helping your customers.
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