Online Reputation Management (ORM)

Online reputation management (ORM) is the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet. It helps drive public opinion about a business and its products and services. Online reputation determines how others perceive your business when they search for or stumble upon it online. Consequently, online reputation management (ORM) proactively influences what information people will find.

For instance, various techniques and strategies can help you push damaging and harmful content further down the Google search engine results pages (SERPs) by ranking your own or third-party more desirable material above it. ORM is not only about managing content in search engines, though. It’s also about managing negative business reviews and encouraging happy clients to contribute more positive feedback.

Your online reputation is impacted by what you post online and what others say about you or your business online. The total amount and visibility of positive, negative, and neutral content when people search online for your name, company, brand, products or services determine your online reputation. If someone writes something negative about you online, it can put you at a serious disadvantage over the long term—especially if you’re not aware of it.

We are living in an era of radical transparency and the first impression for an individual or business is frequently online. The idea of privacy — our own and others’– is changing in very dramatic ways. It is scary navigating this brave new world. What we see online is not a mirror of reality but a distortion of reality. With each passing day, the online world becomes more and more enmeshed with the rest of our activities. From smartphones to smart TVs, from the “Internet of things” to the self-driving cars of the future—you are living each day increasingly online, even if you never touch a computer. That means there are more and more ways for you to leave an online mark, positive or negative.

We help our clients regain control over how their name or brand is seen online and restore what may have been lost along the way.