SEO & SMO (Organic Search)
Boost your presence by organically growing the reach of your business!
As the world is growing towards the habit of searching anything to everything on internet, SEO & SMO plays a vital role in organic growth of businesses in online marketing strategy.
SEO stands for Search Engine Optimization, which is a method of acquiring traffic by improving search results page rankings using various techniques. SMO stands for Social Media Optimization, which leads to an increase in brand awareness, site traffic, and greater audience engagement. Through social media pages, a brand can be promoted using direct messaging.
SEO & SMO operates in different spheres, but they do impact one another. The key priority of both SEO & SMO is to drive organic traffic to your website and it makes sense that they should work together to bring as much traffic in as possible.
Our digital professionals can help you with intense keyword research & grow your business with organic traffic growth!
SEO - Search Engine Optimization
SEO stands for “search engine optimization.” It means the process of improving a site to increase its visibility for relevant searches made on the search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.
SEO is a fundamental part of digital marketing with an increased dependency on internet & digital services.There are millions of people searching for one or other information on internet, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on a bottom line of any business.
ascendIT commits to leverage industry best practices to ensure the growth of organic search traffic for our customers, we work with a team of digital enthusiasts who always keep themselves up-to-date with search engine optimizations techniques & algorithms to help our customers site get ranked higher. SEO is also a game of patience as there is no magic to get your site ranked on top but with persistence it is very much possible.
Key Ingredients of SEO
Optimized Keywords
Research & analysis on the keywords is critical to attract searchers & engines.
Compelling Content
The content should be appealing & helps to answer the searcher's query.
Crawl Accessibility
The content should be organized and made accessible for search engine bots to reach & index it.
Backlinks
Share a content which is worthy enough to draw attention of the searchers and earn citations, links & amplifications.
Organized Content
Organize the content like Title, URL & description to draw high CTR or schema markup to stand out in SERP.
User Experience
Focus on enhanced user experience factors like load speed, ease of use & responsiveness.
SEO Packages
Basic
$ 70
/month
- ANALYSIS, AUDIT & REVIEW
- 5 Key phrases for optimization
- Site Analysis
- Content Duplicacy Check
- Initial Rank Report
- Keyword Research
- Competition Analysis
- Mobile Usability Check
- Back Link Analysis
- Google Penalty Check
- ON PAGE OPTIMIZATION
- Tags Optimization (Title & Meta)
- Keyword Density, Proximity & Prominence
- Website Page Load
- Page Headers (Hx)
- Anchor Tags (Hyperlinks)
- Alt Tags (Images)
- Robot.Txt
- HTML, XML & Geo Sitemaps
- Canocalization
- Page Speed & Performance
- Google Analytics & Search Console Configuration
- OFF PAGE OPTIMZATION
- Blog Posting
-
Blog Content Posting
(Monthly) - Article Writing & Submission - 1
- Guest Blog Submission
- Classifieds (Monthly)
- Web 2.0 Profile Writing
-
Forums Participation
(Monthly) - REPORTING & MEASUREMENTS
- Google Analytics Reports
- Search Engine Ranking Report
- Activity Report
- Competitor Back Link Analysis
-
Project Duration
1, 3, 6 & 12 months
Starter
$ 150
/month
- ANALYSIS, AUDIT & REVIEW
- 5 Key phrases for optimization
- Site Analysis
- Content Duplicacy Check
- Initial Rank Report
- Keyword Research
- Competition Analysis
- Mobile Usability Check
- Back Link Analysis
- Google Penalty Check
- ON PAGE OPTIMIZATION
- Tags Optimization (Title & Meta)
- Keyword Density, Proximity & Prominence
- Website Page Load
- Page Headers (Hx)
- Anchor Tags (Hyperlinks)
- Alt Tags (Images)
- Robot.Txt
- HTML, XML & Geo Sitemaps
- Canocalization
- Page Speed & Performance
- Google Analytics & Search Console Configuration
- OFF PAGE OPTIMZATION
- Blog Posting
-
Blog Content Posting
(Monthly) - Article Writing & Submission - 1
- Guest Blog Submission
- Classifieds (Monthly)
- Web 2.0 Profile Writing
-
Forums Participation
(Monthly) - REPORTING & MEASUREMENTS
- Google Analytics Reports
- Search Engine Ranking Report
- Activity Report
- Competitor Back Link Analysis
-
Project Duration
1, 3, 6 & 12 months
Advanced
$ 200
/month
- ANALYSIS, AUDIT & REVIEW
- 10 Key phrases for optimization
- Site Analysis
- Content Duplicacy Check
- Initial Rank Report
- Keyword Research
- Competition Analysis
- Mobile Usability Check
- Back Link Analysis
- Google Penalty Check
- ON PAGE OPTIMIZATION
- Tags Optimization (Title & Meta)
- Keyword Density, Proximity & Prominence
- Website Page Load
- Page Headers (Hx)
- Anchor Tags (Hyperlinks)
- Alt Tags (Images)
- Robot.Txt
- HTML, XML & Geo Sitemaps
- Canocalization
- Page Speed & Performance
- Google Analytics & Search Console Configuration
- OFF PAGE OPTIMZATION
- Blog Posting
- Blog Content Posting (Monthly) - 1
- Article Writing & Submission - 2
- Guest Blog Submission - 1
- Classifieds (Monthly) - 1
- Web 2.0 Profile Writing - 2
- Forums Participation (Monthly) - 2
- REPORTING & MEASUREMENTS
- Google Analytics Reports
- Search Engine Ranking Report
- Activity Report
- Competitor Back Link Analysis
-
Project Duration
1, 3, 6 & 12 months
Premium
$ 300
/month
- ANALYSIS, AUDIT & REVIEW
- 15 Key phrases for optimization
- Site Analysis
- Content Duplicacy Check
- Initial Rank Report
- Keyword Research
- Competition Analysis
- Mobile Usability Check
- Back Link Analysis
- Google Penalty Check
- ON PAGE OPTIMIZATION
- Tags Optimization (Title & Meta)
- Keyword Density, Proximity & Prominence
- Website Page Load
- Page Headers (Hx)
- Anchor Tags (Hyperlinks)
- Alt Tags (Images)
- Robot.Txt
- HTML, XML & Geo Sitemaps
- Canocalization
- Page Speed & Performance
- Google Analytics & Search Console Configuration
- OFF PAGE OPTIMZATION
- Blog Posting
- Blog Content Posting (Monthly) - 2
- Article Writing & Submission - 4
- Guest Blog Submission - 2
- Classifieds (Monthly) - 2
- Web 2.0 Profile Writing - 4
- Forums Participation (Monthly) - 4
- REPORTING & MEASUREMENTS
- Google Analytics Reports
- Search Engine Ranking Report
- Activity Report
- Competitor Back Link Analysis
-
Project Duration
1, 3, 6 & 12 months
For custom SEO requirements, please reach us here!
SMO - Social Media Optimization
SMO stands for Social Media Optimization, it is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. SMO is the use of social media networks to manage and grow an organization’s message and online presence. As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and ameliorate potential damaging news.
In the last decade, social media marketing has come to the fore, at times converging with SEO and in some instances replacing it as the most effective way to strengthen a brand, conduct lead generation, increase a company’s visibility in the online space, and connect to an audience. Various social media platforms can be used for digital marketing, including Facebook, Twitter, Instagram, Snapchat, YouTube, and Pinterest. Social media optimization often directs the public from these social media platforms to the company’s website, where more information can be provided.
When used effectively SMO can be one of your greatest assets for improving your site’s organic search results. By connecting with people in various online venues, you extend the reach of your business and increase opportunities for people to link to your main business page. Our SMO analysts helps connect all of your social media accounts in a cohesive, consistently branded network that points your potential customers where you want them to go.
Key Ingredients of SMO
Focused Strategy
A social media optimization strategy should focus on growing your presence and achieving measurable results.
Keyword Research
Identifying the phrases and topics your target audience is searching for, so you can create relevant content for them.
Profile Enrichment
The social profiles should be enriched with content & topics relevant to your business website to increase visibility & traffic.
Optimized Content
“Content Is King” & it drives social media. You can’t succeed with social media marketing without sharing quality content.
Post Schedule
The time you post is just as important as what you post. The optimal posting time & frequency depends on audience.
Track Analytics
It is critical to measure, track & improve social media analytics; the reports should be reviewed to improve further.
SMO Packages
Facebook is a primary source of Social Media driving an increasing number of users to the websites. That’s the reason no brand could successfully market itself without having a Facebook fan page. To drive social referral traffic to your website, you need to ensure that: content is useful for user and easy to share across other platforms.
Facebook page should be treated as another website for any business. To optimize your Facebook page, we will employ the below tactics:
- Create a custom URL for your brand
- Add Facebook Like Plug in into your website
- Allow the user to add comments to increase the clicks on Like button
- Post fresh, interactive and fun content including videos, trivia questions and polls
- Add pictures in content that increase it Likes and Clicks
- Optimize the keywords in Information Section
We know that every second of your business time is important as you cannot devote much time to maintain your Facebook fan page. You can trust this job to the experts who have mastered the art of running successful Facebook promotion campaigns for the brand and businesses.
Starter
$ 120
/month
- Facebook Strategy
- Post Schedule / Calendar
- Identify Hashtags
- Social Trending
- Profile Creation & Optimization
- Timeline Status Post - 10 (Monthly)
- Post Sharing in Groups - 10 (Monthly)
- Cover Creative Image
- Group Creation
- Targeted Page Likes
- Call to Action Button
- Facebook Review Postings
- Facebook Insight Monitoring
- Facebook Poll Creation & Management
- SMO Reports
- Traffic Reports
- Activity Reports
-
Project Duration
1, 3, 6 & 12 months
Advanced
$ 180
/month
- Facebook Strategy
- Post Schedule / Calendar
- Identify Hashtags
- Social Trending
- Profile Creation & Optimization
- Timeline Status Post - 18 (Monthly)
- Post Sharing in Groups - 18 (Monthly)
- Cover Creative Image
- Group Creation
- Targeted Page Likes
- Call to Action Button
- Facebook Review Postings
- Facebook Insight Monitoring
- Facebook Poll Creation & Management
- SMO Reports
- Traffic Reports
- Activity Reports
-
Project Duration
1, 3, 6 & 12 months
Premium
$ 225
/month
- Facebook Strategy
- Post Schedule / Calendar
- Identify Hashtags
- Social Trending
- Profile Creation & Optimization
- Timeline Status Post - 25 (Monthly)
- Post Sharing in Groups - 25 (Monthly)
- Cover Creative Image
- Group Creation
- Targeted Page Likes
- Call to Action Button
- Facebook Review Postings
- Facebook Insight Monitoring
- Facebook Poll Creation & Management
- SMO Reports
- Traffic Reports
- Activity Reports
-
Project Duration
1, 3, 6 & 12 months
For custom Facebook SMO requirements, please reach us here!
Starter
$ 120
/month
- Twitter Strategy
- Post Schedule / Calendar
- Identify Hashtags
- Social Trending
- Profile Creation & Optimization
- Tweets Posting - 10 (Monthly)
- Increase Twitter Follower
- Twitter Poll Creation & Management
- Retweets
- Cover Creative Image
- SMO Reports
- Traffic Reports
- Activity Reports
-
Project Duration
1, 3, 6 & 12 months
Advanced
$ 180
/month
- Twitter Strategy
- Post Schedule / Calendar
- Identify Hashtags
- Social Trending
- Profile Creation & Optimization
- Tweets Posting - 18 (Monthly)
- Increase Twitter Follower
- Twitter Poll Creation & Management
- Retweets
- Cover Creative Image
- SMO Reports
- Traffic Reports
- Activity Reports
-
Project Duration
1, 3, 6 & 12 months
Premium
$ 225
/month
- Twitter Strategy
- Post Schedule / Calendar
- Identify Hashtags
- Social Trending
- Profile Creation & Optimization
- Tweets Posting - 25 (Monthly)
- Increase Twitter Follower
- Twitter Poll Creation & Management
- Retweets
- Cover Creative Image
- SMO Reports
- Traffic Reports
- Activity Reports
-
Project Duration
1, 3, 6 & 12 months
For custom Twitter SMO requirements, please reach us here!
Use of Twitter has increased manifold in recent past and the popular social networking site has the full potential to become the next big search engine for the internet users. The limitation of characters is the main USP of Twitter and you need to manage to include your most competitive keywords, engage your audience and also promote your brand’s awareness in these 140 characters.
Our Twitter SMO has the following 5 basic phases:
- To get followers for your website
- To retain your followers
- To encourage the people to interact productively
- Using the newest set of tools, technique and tactics
- Increasing your ROI
Our Twitter experts follow a systematic approach to Twitter optimization of your website and will present you regular reports with measurable indices against which you can compare the performance of our campaigns on Twitter. Be an effective conservationist!
LinkedIn is the most popular professional networking site that has more than 150 million member profiles including those of Fortune 500 companies and registers more than 4 billion professional searches each year. It is very critical to optimize your company page on LinkedIn as it is not just any other social networking platform; rather it is the third largest social networking media following Facebook and Twitter. In fact, LinkedIn is like a business only version of Facebook, allowing the professionals to interact with likeminded people of the industry. Having your strong presence on LinkedIn is no longer optional for any worthwhile business entity.
Our LinkedIn SMO activities include:
- Business intelligence gathering, relationship building and brand building to reap the full benefits of LinkedIn networking for you
- Integration of your LinkedIn efforts with your email and viral marketing campaigns
- Assisting you to be easily found out on LinkedIn by the target audience
- We will help people connect with you to do business
- We will help you establish interactive connections with the people who show genuine interest in your business
Starter
$ 120
/month
- LinkedIn Strategy
- Post Schedule / Calendar
- Identify Hashtags
- Social Trending
- Profile Creation & Optimization
- Cover Creative Image
- Increasing Friend's Network
- LinkedIn Company Page Creation
- Increasing Page Followers
- LinkedIn Group Page Creation
- LinkedIn Profile Maintenance
- LinkedIn Post (Monthly) - 5
- SMO Reports
- Traffic Reports
- Activity Reports
-
Project Duration
1, 3, 6 & 12 months
Advanced
$ 180
/month
- LinkedIn Strategy
- Post Schedule / Calendar
- Identify Hashtags
- Social Trending
- Profile Creation & Optimization
- Cover Creative Image
- Increasing Friend's Network
- LinkedIn Company Page Creation
- Increasing Page Followers
- LinkedIn Group Page Creation
- LinkedIn Profile Maintenance
- LinkedIn Post (Monthly) - 8
- SMO Reports
- Traffic Reports
- Activity Reports
-
Project Duration
1, 3, 6 & 12 months
Premium
$ 225
/month
- LinkedIn Strategy
- Post Schedule / Calendar
- Identify Hashtags
- Social Trending
- Profile Creation & Optimization
- Cover Creative Image
- Increasing Friend's Network
- LinkedIn Company Page Creation
- Increasing Page Followers
- LinkedIn Group Page Creation
- LinkedIn Profile Maintenance
- LinkedIn Post (Monthly) - 12
- SMO Reports
- Traffic Reports
- Activity Reports
-
Project Duration
1, 3, 6 & 12 months
For custom LinkedIn SMO requirements, please reach us here!
Starter
$ 120
/month
- Instagram Strategy
- Post Schedule / Calendar
- Identify Hashtags
- Social Trending
- Instagram Account Setup
- Creation of custom business URL
- Instagram Posts (Monthly) - 10
- Increasing Instagram Followers
- SMO Reports
- Traffic Reports
- Activity Reports
-
Project Duration
1, 3, 6 & 12 months
Advanced
$ 180
/month
- Instagram Strategy
- Post Schedule / Calendar
- Identify Hashtags
- Social Trending
- Instagram Account Setup
- Creation of custom business URL
- Instagram Posts (Monthly) - 18
- Increasing Instagram Followers
- SMO Reports
- Traffic Reports
- Activity Reports
-
Project Duration
1, 3, 6 & 12 months
Premium
$ 225
/month
- Instagram Strategy
- Post Schedule / Calendar
- Identify Hashtags
- Social Trending
- Instagram Account Setup
- Creation of custom business URL
- Instagram Posts (Monthly) - 25
- Increasing Instagram Followers
- SMO Reports
- Traffic Reports
- Activity Reports
-
Project Duration
1, 3, 6 & 12 months
For custom Instagram SMO requirements, please reach us here!
Instagram has been gaining lot of popularity in the recent past; this makes it evident for businesses to advertise services and products online to the broadest audiences on Instagram. The content creation plays a vital role to attract & retain customers; and we cannot discount to understand various aspects of our customers’ profile like vision, mission, values, products, services and achievements.
Instagram Optimization approach has following steps:
- Identify and understand buyer journey
- Plan content for each phase of buyer journey
- Develop content as per content strategy
- Share quality and relevant content to prospective customers
- Keep prospective customer continuously engaged
- Ensure that prospective customers will see benefit and they become interested
Our team of experts adopt white hat techniques to ensure organic Instagram followers grow for our customers. Choice of appropriate industry segment, companies and key decision maker personnel in prospective companies will be made. By using correct content strategy valuable prospective customers will be made as Instagram followers.
YouTube
Starter
$ 120
/month
- YouTube Strategy
- Post Schedule / Calendar
- Identify Hashtags
- Social Trending
- YouTube Channel Creation / Optimization
- YouTube Background Design
- YouTube Profile Management
- Video Submission (Video provided by Client) - 5 monthly
- Video URL Promotion - 20 monthly
- Increasing Video Views
- Comment Moderation
- SMO Reports
- Traffic Reports
- Activity Reports
-
Project Duration
1, 3, 6 & 12 months
Advanced
$ 180
/month
- YouTube Strategy
- Post Schedule / Calendar
- Identify Hashtags
- Social Trending
- YouTube Channel Creation / Optimization
- YouTube Background Design
- YouTube Profile Management
- Video Submission (Video provided by Client) - 10 monthly
- Video URL Promotion - 40 monthly
- Increasing Video Views
- Comment Moderation
- SMO Reports
- Traffic Reports
- Activity Reports
-
Project Duration
1, 3, 6 & 12 months
Premium
$ 225
/month
- YouTube Strategy
- Post Schedule / Calendar
- Identify Hashtags
- Social Trending
- YouTube Channel Creation / Optimization
- YouTube Background Design
- YouTube Profile Management
- Video Submission (Video provided by Client) - 15 monthly
- Video URL Promotion - 60 monthly
- Increasing Video Views
- Comment Moderation
- SMO Reports
- Traffic Reports
- Activity Reports
-
Project Duration
1, 3, 6 & 12 months
For custom YouTube SMO requirements, please reach us here!
Video is continuously trending to grow as a great way to ensure visibility online and to provide web users with useful and engaging content. It is also an increasingly competitive medium.
YouTube doesn’t disclose how many creators use the platform. And there’s obviously quite some difference between someone who posts daily and has 100k+ followers, versus anyone who’s ever once uploaded a video. Estimates, though, range from 50m to upwards of 150m.
We do know that YouTube has more than 1.8 billion monthly users — nearly rivaling Facebook’s 2.27 billion. Optimizing your YouTube channel, then, should not be an afterthought.
Those who are really succeeding on YouTube have great channels. They look good, they showcase their best videos and they connect with others in their niche. They are a destination in their own right.
Our team of experts will help you to promote better engagement and more views of the videos there. This is massively important when it comes to having your videos rank in YouTube’s (and Google’s) SERPs.