Pay Per Click (PPC) – Twitter Ads Starter Pack

Pay Per Click (PPC) Twitter Ads Starter Pack

Twitter Ads is one of the newer players among pay per click advertising options. The microblogging platform is a bustle of conversation and information with millions of tweets sent every day. Their PAY PER CLICK rates are excellent for marketing on a budget.
Twitter ad campaigns are designed to:

• Increase your following.
• Improve awareness of your brand.
• Boost traffic to your website.
• Encourage conversations about your products or services.

Targeting audiences is not as accurate as it is with networks like Facebook and LinkedIn. This means you’ll need to cast a wider net in working to capture your specific audience. You can target based on broad categories such as gender, language, device and location. It facilitates more specific targeting through interests and tweet content, too.

Twitter Ads also allows you to tailor messages to curated lists of users. For example, you might target users who have retweeted you, visited your website or interacted with your apps. From there, you can develop lists of influencers and users who will help amplify your message through word of mouth.
We’ll guide you through the entire process, from selecting your target audience and devising your pay per click budget to monitoring campaign success. As with other pay per click advertising strategies, maximizing your return on investment requires continuous monitoring. Our experienced team takes care of this and report the results to you, too.

Highlights:

• Cost Effective
• Targeted
• Measurable
• Customizable
• Quick & Fast
• Time Management

Features:

CAMPAIGN TYPES

•  Search Campaigns
•  Display Campaign
•  Call Only Campaign

AD TYPES

•  Website Clicks
•  Engagement

TWITTER ADS CONFIGURATION

•  Profile Creation / Optimization
•  Tweets Posting – 10
•  Targeted Twitter Followers Increase
•  Retweets
•  Cover & Background Image
•  Bid Setup
•  Competitor Analysis
•  Reporting & Analytics
• Project Commitment Options – 1, 3 ,6 or 12 Months

PPC stands for Pay-Per-Click, also known as Paid Advertising or Search Engine Marketing or Social Media Marketing or Paid Search Marketing.

It  is an online advertising model in which advertisers pay each time a user clicks on one of their ads published online on search engines or social media. These ads appear when people search for things online using a search engine or social media; like Google, Facebook, Twitter – especially when they are performing commercial searches, meaning that they’re looking for something to buy. In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click”.

In order for ads to appear alongside the results on a search engine or on social media (commonly referred to as a Search Engine Results Page), advertisers cannot simply pay more to ensure that their ads appear more prominently than their competitor’s ads. Instead, ads are subject to what is known as the Ad Auction, an entirely automated process that Google and other major search engines use to determine the relevance and validity of advertisements that appear on their SERPs.

As its name implies, the Ad Auction is a bidding system. This means that advertisers must bid on the terms they want to “trigger,” or display, their ads. These terms are known as keywords. At the moment the user submits their search query, the search engine performs the complex algorithmic calculations that the Ad Auction is based upon. This determines which ads are displayed, in which order, and by which advertiser. Since you have to pay for each click on your ads, it’s imperative to only bid on keywords that are relevant to your business, so you can be sure to get ROI from your ad spend.

Our PPC experts demystify pay-per-click advertising management and allow you to focus on what really matters – growing your business and helping your customers.

Pay Per Click (PPC) Twitter Ads Starter Pack