Pay Per Click (PPC) Google Ads Starter Pack
Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business while they’re searching for products and services like the ones you offer. Google is the most used search engine, receiving 3.5 billion search queries a day. Google is a resource used by people around the world to ask questions that are answered with a combination of paid advertisements and organic results.
With Google Ads, you can boost your website traffic, receive more phone calls, and increase your in-store visits. It’s no secret that, these days, the stronger and more focused your paid campaigns are, the more clicks you generate — leading to a greater probability of obtaining new customers. This is why Google Ads has become increasingly popular among businesses across all industries.
Google Ads allows you to create and share well-timed ads among your target audience. This means your business will show up on the search engine results page (SERP) at the moment your ideal customers are looking for products and services like yours via Google Search or Google Maps. This way, you reach your target audience when it makes sense for them to come across your ad.
Our team of experts focus on the following to boost your google ad ranking:
Specific Keyword Terms
Relevance of your Ads with the requested content
High Quality of score for your Ad
Enhance user experience on the landing page
Our team of experts will help you with managing the advertising campaigns while you focus on core of your business!
Highlights:
- Cost Effective
- Targeted
- Measurable
- Customizable
- Quick & Fast
- Time Management
Features:
CAMPAIGN TYPES
- Search Campaigns
- Display Campaign
- Call Only Campaign
AD TYPES
- Text Ads
- Call Ads
- Responsive
GOOGLE ADS CONFIGURATION
- Keyword Research
- Ads Creation – 20
- Campaign Count – 3
- AdCopy Development
- Bid Setup
- Remarketing Tags
- Geo Targeting Setup
- Ad Scheduling Setup
- Keyword Optimization
- Conversion Tracking
- Competitor Analysis
- Google Ad Extension Setup
- Reporting & Analytics
PPC stands for Pay-Per-Click, also known as Paid Advertising or Search Engine Marketing or Social Media Marketing or Paid Search Marketing.
It is an online advertising model in which advertisers pay each time a user clicks on one of their ads published online on search engines or social media. These ads appear when people search for things online using a search engine or social media; like Google, Facebook, Twitter – especially when they are performing commercial searches, meaning that they’re looking for something to buy. In pay-per-click advertising, businesses running ads are only charged when a user actually clicks on their ad, hence the name “pay-per-click”.
In order for ads to appear alongside the results on a search engine or on social media (commonly referred to as a Search Engine Results Page), advertisers cannot simply pay more to ensure that their ads appear more prominently than their competitor’s ads. Instead, ads are subject to what is known as the Ad Auction, an entirely automated process that Google and other major search engines use to determine the relevance and validity of advertisements that appear on their SERPs.
As its name implies, the Ad Auction is a bidding system. This means that advertisers must bid on the terms they want to “trigger,” or display, their ads. These terms are known as keywords. At the moment the user submits their search query, the search engine performs the complex algorithmic calculations that the Ad Auction is based upon. This determines which ads are displayed, in which order, and by which advertiser. Since you have to pay for each click on your ads, it’s imperative to only bid on keywords that are relevant to your business, so you can be sure to get ROI from your ad spend.
Our PPC experts demystify pay-per-click advertising management and allow you to focus on what really matters – growing your business and helping your customers.
Pay Per Click (PPC) Google Ads Starter Pack
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