“Adversity brings Opportunities“, its an old saying but stands true for the pandemic this world is going through, Covid19 fueled demand for Digital Transformation.
The year 2020 was one of the most unprecedented for most in our lifetimes, the Covid-19 pandemic has impacted everyone. The entire world was standstill, while businesses & economies crashed. However, only one thing through this pandemic emerged & become savior for one or many businesses i.e. DIGITAL TRANSFORMATION.
The spread of covid-19 has affected everyone on the planet. Nations whether developed, developing or underdeveloped are under lockdown. Each and every country is facing a troublesome of problems during this pandemic. As GDP of countries have gone down, they need to work very fast to bring it back to balance. There is a huge unrest in global economy.
A vast portion of population have lost their jobs or are left with very limited or no resources. Many small or medium business have already shut down or are on the verge of getting shut down. A lot of large- scale enterprises have closed their one or more units due to this pandemic. Covid19 fueled demand for Digital Transformation. Some of the Digital Transformation examples are being shared below:
Digital Marketing – A Pro Solution
With the concept of “stay at home” digital marketing has emerged as a pro solution to businesses and Covid-19 Is Accelerating the Rise of the Digital Economy. Covid-19 has pushed companies to make a shift to Digital & adopt technology solutions to sustain during the pandemic crisis.
Most important strategy for a marketing team of any company is communicating with their potential customers, for their best outcome and have a long- term relationship with them. Statistically, Indians spending approximately 4 hours a day on social media apps internet have become the biggest mode of communication for a business to their potential customers. Digital marketing is a dynamic field with new trends and developments.
A professional tip for a successful digital marketing strategy is to keep it simple and flexible. This pro tip works as – flexible your strategy is easily it will be adaptable to changing scenarios. It relies on multiple channels – social media, ads, content marketing, influencer marketing, SEO and several others.
Leads can be easily tracked and consumers who browse through website and give any significant detail can be brought back or reconnected through SMS or e-mail. Business has vast approach for the use of social media, e-mail, blogs. This vast approach can allow business to have better leads and avoid losing leads through putting all eggs in one basket.
Virtual Collaboration
This pandemic has also accelerated the digital mediums for better collaboration. The employees had started to work virtually from home, students attending classes virtually, etc. Businesses had also started to find ways to go Digital to collaborate with their customers.
In this scenario where everything is going digital, webinars and webcasts have emerged as a strong marketing tool. Webinars emerged as the best way to promote a company’s products and services on an online platform. A company can organize and increase its brand awareness and image constantly through digital media. It helps your audience to have a visual image of your brand.
In the era of digitalization webcasting services have expanded its reach and business are getting inclined towards it. Statistically, more than 80% of people prefer watching videos rather than reading blogs. So, this is the best medium to enhance your potential customers trust and getting engaged with them virtually.
Covid-19 Is Accelerating the Rise of the Digital Economy
The digital economy is booming because people are not leaving their homes much and are spending more time online than ever before. It’s all about adapting new technologies rather than expecting things to suddenly revert back to the way they were in 2019. Covid19 fueled demand for Digital Transformation in 2020 & beyond.
Digital marketing has not only changed the face of marketing technologies but has also created many job opportunities for individuals. As marketing is an integral part of any company the demand for digital marketers have increased.
Challenges
The businesses are making a paradigm shift & transforming themselves to sustain in this digital era. However, running a business successfully through Digital mediums is very different from running it through a brick & mortar shops.
Businesses need a well-defined Digital Transformation strategy & a roadmap to reach their objectives. It is not just technology challenges but an organizational culture that also needs change to successfully implement the Digital Strategy & Vision of an organization.
Conclusion
ascendIT Consulting is an emerging partner for Digital Transformation. Its unique & autonomous business model makes it different from other players in the industry. Its objective is to provide one of the best experiences to its customer. We believe in true collaboration between business & technology to innovate a solution tailored for your specific need. We offer a full package of all Digital Transformation services under one roof.
Our services include but not limited to Digital Transformation Strategy & Consulting, Project Consulting, Graphic Designing, Website Development & Designing, Content Designing, Online Reputation Management & Application Development.
A certified Digital Marketing practitioner with experience in building & implementing digital strategies to transform businesses. I focus on graphic designing, web designing, UI/UX, content writing, social media moderator, and many more practices to help businesses achieve their digital goals. I am a passionate content writer & blogger to share my learning & spread awareness. I am a co-founder & Design Strategist at ascendIT Consulting.