Digital Marketing Strategy

A digital marketing strategy is a plan that outlines how your business will achieve its marketing goals via online channels like search and social media. Most strategy plans will summarize which online channels and digital marketing tactics you will use, plus how much you will invest in these channels and tactics.

But digital marketing is also about the type of methodology under which we USE those tools — inbound marketing. Inbound marketing focuses on creating a customer experience based on trust, which is the opposite of outbound, or “interruption” marketing (telemarketing, billboards, spam, etc.). You can read more about the difference in our article, “Inbound Marketing vs. Outbound Marketing”. It’s important to note here that an awesome inbound strategy doesn’t happen overnight. That’s where we come in.

Our digital marketing program is designed to drive more prospective buyers to your website, convert these prospects into leads, and those leads into sales. Digital marketing is pretty self-explanatory; it’s defined as online and internet marketing using digital tools. We put together a custom digital marketing plan for you that is based on your business’ goals. Then we execute the plan on a monthly basis.

As your business is unique in nature it needs a unique strategy that fits your needs and involves a combination of approaches. A robust online marketing strategy details the following goal types: Short-term, Medium-term & Long-term. Setting multiple types of goals allows you to develop a better plan for your business. You can make short and medium-term goals that help push you towards achieving your long-term goals.

The plan breaks into three critical parts:

• Attract More Prospects – Gain more website traffic through content marketing (blogging), email marketing, search engine optimization (SEO), pay-per-click marketing (PPC), and social media.
• Convert More Leads – Once you have more traffic on your website, you need to convert the traffic from an anonymous website visitor to an identifiable lead. We do this through irresistible downloadable content offers (like ebooks and webinars), lead nurturing via email, A/B testing, and compelling videos.
• Close More Sales – Leads are no good if they don’t close. We empower your sales team with new tools and data to help them close more of the leads we send.

This is where a strong foundation comes into play. We aren’t just creating content or running a paid ad for the sake of doing so. Instead, we work to understand your audience’s challenges and pain points, identify keyword opportunities, and create tailor-made content that positions your business as their best solution. We often hear of companies that give up on content too early. But if it’s created strategically, that content could always work a little harder for your business.

We strive to be perfectionist and continually optimize your content, whether it’s a video, blog, or an eBook. We build links with industry thought leaders. Then, frequently monitor and measure that content to make sure it’s successful. We analyse the traffic, the conversions. If there’s traffic without conversions, what can we do about it? Let’s adjust the on-page call to action. Then, we’ll measure again. With this approach, every piece of content becomes an asset. And eventually, your brand becomes the solution of choice.